LAUNCHING a new car brand in the UK is never easy. Launching one in the middle of an increasingly crowded electric vehicle market is harder still.
Yet Geely arrives with a considerable advantage. While the name may be unfamiliar to some UK buyers, the company behind it is anything but. Geely already owns or has major stakes in Volvo, Polestar, … Read the rest
WHEN Ford announced the Explorer EV, there was far less noise than there had been around the Mustang Mach-E or, more recently, the Capri.
That’s probably because the Explorer name doesn’t carry the same emotional baggage in the UK. Most buyers aren’t arriving with decades of nostalgia or strong opinions about what an Explorer should be. That freedom has arguably … Read the rest
